It grows easily in medium-humid, well-drained soil, from full sun to part shade. The best flowering and fruiting occurs in full sun. Flowers bloom on new wood. Prune as required in early spring.The Callicarpa dichotoma Issai' is a small, rounded deciduous shrub that usually grows between 2 and 4 metres in height and is mainly used for its showy autumn production of lilac-violet fruit. The long, arching, slender branches often droop to the ground. In summer, small pink-lavender flowers bloom. The fruits persist beyond the point of leaf fall, but not until winter. The elliptical to obovate green leaves turn yellow in autumn.
