Amanda Ramsay A very simple, lightweight formula with minimal ingredients and an excellent range of shades. I really like that the packaging is made from post-industrial timber mill waste, which is a certified 100% compostable material. If the jar ends up in landfill, or buried in your backyard, it will decompose and return to Earth, leaving zero micro-plastics behind!Ash Quinn What I love most about the Loose Mineral Bronzer is its soft, buildable finish and how effortlessly it blends into the skin for a naturally sun-kissed glow. The pigment is smooth and finely milled, making it easy to apply lightly or build for more definition without any patchiness. I also appreciate how breathable and weightless it feels on the skin, making it ideal for everyday wear, even on sensitive or reactive skin types. I’m deeply impressed by the genuine depth of Purpose For Good’s sustainability ethos and the way they have embedded circularity into every aspect of the product from the compostable packaging made from timber mill waste to ingredient vetting for ethical manufacturing practices. Their transparency, zero-waste goals and active contribution to reforestation and marine restoration projects make it clear they’re not just creating ethical beauty products but they’re actively working to reverse environmental harm and create meaningful change. The fact that the entire product lifecycle is thoughtfully considered sets them apart as a true leader in conscious beauty.Amélie Hendrickx I like the subtle pigmentation of these, I think that the pigmentation makes this product a good fit for people who are new to using bronzer or who want a lighter coverage and I like that the intensity is buildable. The shade range is also lovely. I love the willingness to always improve as more things become available. The fact that the brand is looking to update their packaging to have it locally made in Australia is a huge green flag for me and that paired with the fact that the packaging is currently made in EU, which is aligned with their claim of thorough vetting of manufacture and ingredient sources, ensure they do not engage in modern slavery or child labour practises, that they pay their staff a living wage and manufacture is under humane conditions for all individuals. The fact that the brand is taking ownership over the end life of the packaging is outstanding.
