Emma Freeman Oh, wow- this perfume is not just a perfume, it’s an experience. From the moment I opened the divine, lunar-themed packaging, I could feel how much thought and care had gone into it. The lid, which transforms into a moon-shaped gua sha tool, is such a beautiful, unexpected addition- turning something as simple as a fragrance into a daily ritual of self-connection. The scent itself is sweet with a little spice- both soft and strong- and that’s exactly how it carries me through my day. This brand brings a thoughtful and innovative approach to ethical fragrance- from refillable bottles and crystal caps designed for reuse, to transparency around ingredients and sourcing (a rarity in the fragrance industry). Their use of up-cycled materials, FSC-certified packaging and plastic-negative and carbon-positive certifications are impressive. What really stands out is their partnership with The Ocean Cleanup, showing meaningful commitment to global environmental action.Amy Starr I was honestly blown away by the whole brand experience. Packaging? Stunning. Bottle? Special. Scent? Sophisticated and gorgeous. The addition of the tool? Genius! This is a really next-level brand that is all-round impressive and would be easily at home on the most premium and luxurious department store shelves. So considered, so beautiful. Adored it! I love the concept of radical transparency (usually unheard of in fragrance) and not just in ingredients but also sourcing. There’s a clear respect for the customer (another rarity!) that I think is incredible. The simplicity of nature-positive just feels really clear and authentic. It feels less like a marketing trope and more like a core principle, which is just really impressive. I’m a super fan! I think they’ll do big things.Erin Norden Although I’m not typically a lover of citrus perfumes, this was pleasantly fresh to wear and not too overpowering. I also enjoyed the sleek aesthetic of the packaging and the crystal top. I love that this brand has committed their perfumes to 100% plant-based which is a tricky thing to achieve in the clean perfume space. The glass bottles with reusable features were a lovely and unique addition.
