Kelley Sheenan A lovely gentle shampoo- my hair felt soft and clean afterwards. I love that the product is housed in beautiful recycled glass bottles with aluminium lids, with a reusable pump lid. Being a B-Corp certified company means you can be confident that this brand has undergone intense scrutiny around their environmental and social processes. Sophic have many great initiatives in place, from their sustainable packaging, natural and vegan formulas and local ingredient sourcing to their inclusive employment practices and charity support.Brittany Stewart So many purple shampoos feel clinical or smell like a science experiment, so this one feels like a game-changer. It’s a brilliantly vivid violet colour and the results are like turning a light-switch on any dull or brassy blonde. My hair looked brighter and fresher after just one wash. Sophisticated and sustainable, the packaging is super chic too. 100% vegan and cruelty free, SOPHIC manufactures their products in Australia with at least 75% of their ingredients coming from local and independent suppliers within 50km of the brand’s headquarters. Minimalist and eco-conscious packaging keeps things simple and single-use plastic free, with refill options for consumers too. It’s also great to hear the certified B-Corp brand regularly collaborates with local charities and organisations focussed on environmental protection and women’s empowerment.Eljay Esson Speaking as a blonde I was very excited to try this violet shampoo. It worked really well at removing the yellow tones in my hair. I was also impressed with products being vegan and cruelty free, fair practices and that they use sustainable packaging and local sourcing of materials!
